"Webwinkel Vakdagen creates more leads and a higher top of mind with clients"

The broadly set up Webwinkel Vakdagen (WWV) is an event where Shopworks likes to be present. The company, which describes itself as 'the e-commerce agency', has been in existence since 2011 and participated in the WWV for the sixth time in January 2019. Director Tomas Hesseling: "The Webwinkel Vakdagen is a broadly organised event, pleasant and dynamic. The event ensures that we reach a 'higher top of mind' with potential clients.”

Shopworks has developed from a purely Magento-focused agency to a provider and developer of websites, web shops and applications. The same applies to the WWV, Hesseling believes. "The fair is developing and is looking increasingly professional. The layout also changes every year. Organisers OGZ try to improve the concept every edition. From the reception to the presentations and the locations of the stands and exhibitors. They invariably ask what exhibitors miss and what they value, and adjust the fair plan accordingly. It is very positive that they are in improvement mode, but also stay there. Fortunately, the organisation doesn't simply pull out the same scenario every year.”

Collect leads

Hesseling further describes the WWV as a pleasant, busy, dynamic fair. "There's no shortage of action. For Shopworks it is a very effective platform to get in touch with leads for projects. In addition, our participation has already led to several new collaborations with other suppliers in the industry. It is an ideal time to meet colleagues in the field and industry. Of course, participation in the WWV also contributes to our name recognition. It is difficult to indicate how much extra turnover we generate with the fair, but we certainly reach a 'higher top of mind' with potential clients. Even without speaking to them, they know how to find us better after the event.”

‘Organisation uses big data itself’

Thinking back to last year's edition, Hesseling remembers a good reception and larger halls. "Moreover, it's nice to see that they're really into collecting and analysing big data. For example, about how visitors move around the trade fair. By looking closely at such things, they ensure that the visitor experience is and remains good.”

Crowds in the squares

As a knowledge partner of the WWV, Shopworks had an advance insight into the plans for the 2019 edition. "I understand that several squares were created. I'm curious to see what this looks like at the fair. My expectation of the fair is that it will be nice and busy. The economy is picking up and e-commerce is high on everyone's agenda." ShopWorks itself will be highlighting the implementations of projects based on Shopware, Magento and Drupal at its stand. "We see that demand for Shopware is increasing rapidly and with Magento there is mainly the replacement issue, to switch from Magento 1 to 2. We don't provide online marketing services, but we do support clients throughout the process, from the initial strategic conversation, design and realisation to conversion optimisation and Content Studio work." There is an increasing need for entering products or texts in a web shop, Hesseling notes. "That costs companies more time than they want to spend on it. In addition, a customer must want to think in multiple devices and therefore responsive screens. That's very important, but often not the core business of a company."

Request an orientation meeting

Curious about whether participation in the Webwinkel Vakdagen suits your organisation and objectives? Request an orientation meeting with one of our account managers, explain your situation and together we will look for a proposition that meets your needs.


For further information or a tailored advice you can contact us.

Neem contact op met een van onze Account Managers

Ylona Rooijakkers
040 - 280 8409

Roy Faas
Account Manager

040 - 280 8409

Bo van Tongeren
Account Manager

040 - 280 8409